D&AD project.Obesity

Every student was offered to make a choice for one of the represented projects.I have chosen the brief about developing the visual image for persuading people with obesity to do some exercises.
Student Awards 2013 http://www.dandad.org/awards/student/2013/categories/10/open-brief Bottom of Form Brief Burning calories should be as fun as eating them. Creative challenge The issue of weight gain is a global problem. For example, almost half of the people in the UK are either overweight or obese. This is because our lifestyles have changed: we used to hunt and farm, work in tough manual jobs and play outside. Now we sit at desks or in front of the TV, increasingly craving fats and sugars but not necessarily burning them off. Your task is to create a campaign that is less about preaching the nutritional value of particular foods but instead focuses on motivating children and adults to take part in regular physical activity. The target is to get kids exercising for
I have been playing in Illustrator program in terms of practicing the skills and train my imagination. I looked at some other images on internet.The first quick idea of mine that needs further developing represented below:
Research on other images found on Internet for obesity and healthy life style:

In terms of developing composition I completed a number of sketches by pencil and combined them in Photoshop.See pictures below:
I challenge myself by playing with different media and techniques.I completed some cut out images that could be used for making prints later.The images were cut out of cereals boxes (Wheat Bisks and Oats) for delivering two massages about having a healthy food and exercising.
The compositions of both sides of stencils are represented  below:
I am planning to cut out a few more slim images of female and male and will make some prints using all stencils.
An approximate looking posters in terms of colours and a background represented below. The back ground is the scanned and digitally changed image of cereals box.I will possibly make some stencils for the background for the print that I am planning to produce.See the approximate pictures below:

Bad Cholesterol Monster (spreads cholesterol inside the Cardio-Vascular system) causing of death

This is a digital collage with scanned images of stencils and cereals box

The background for this poster and colouring in completed digitally as a development work

Some words for the poster came across my mind and I am going to integrate them into the composition!
Some quick approximate Photoshop compositions in different colours are represented below:


I am waiting for more inspiration in terms of completing the final outcome.Meanwhile I will do some prints and explore colours.                               
More stencils for making prints:
Before persuading people to exercise it is essential to say why is that recommended.As it is a campaign,- I supposed to produce a number of posters, more than one.Would be wise to break up some ideas and represent them in different posters. First of all the reason for damaged health is a high level of cholesterol that we consume with food,furthermore lack of exercise dose not make it better.To begin with I decided to introduce the cause of bad health by developing some characters for Cholesterol.See pictures below:

Cholesterol’s wife “Cholesterella”
Cholesterella inside the heart
The mouth of both characters should be camouflaged by turning it up side down in order  not to show obviously the famous brand for fast food.	Bad Cholesterol Food Based Agent “Killer Cal” (FBA) Idea comes from James Bond; but I named my developed character as “Agent Seven-Zero-Zero Killer Cal”(“Kcal”  for Kilocalories).

Background:acrylic on paper; The idea of using such a bright colours came across my mind in order to produce something for kids.

Strawberry :collage by flannelette and leather Heart completed in Illustrator As children like bright colours this image might catch the attention of a child.

A Be: photomontage (if  I will decide to integrate it in the composition I will complete it in Illustrator ); The rest of it is pencil drawing coloured in by Photoshop computer program. I checked this picture by showing it to my child.He liked the colours but could not quite depict the meaning of some ideas in it.But he spotted out, eventually, that it is about exercising.

This painting acrylic on paper was completed in 2009 for one of the Foundation Course projects in Manchester City College.Painted from nature.

I keep developing ideas and try things out using stencils and computer programs in terms of creating something that could be perceptible either by adult or by a child.

This kind of typography perceptible by my child!

I have to decide which colour spectre will be better to use!

The idea of using arrow comes from Road Sign “ONE WAY ROAD”.It symbolises the one way of being healthy by doing some exercises.Later on I replaced the arrow with smooth shaped road as a symbol of Life and placed a slightly overweight but extremely graceful female shape exercising in the middle of the composition.The Female shape was cut out of the cereals box as a reminder of healthy food.Some other ideas represented as persuasion to keep balance in the body physically and energetically using deep breathing as the most regarded way of burning extra cholesterol.That is why the figure in the middle represented in a certain position , exercising.I think it dose integrate into the composition well with the background that symbolises two types of energy Hinge and Yan(Chinese Philosophy).I appreciate exercises like Yoga, Chi- Gong,Tay –Chi and have practical experience of loosing weight by doing some gymnastic exercises with deep breathing at home.
The colour spectre for typography that I think would work well is represented below:
Printing out the characters with previously prepared stencils will take me to the next stage of developing ideas for the brief.Cannot wait to produce some prints!
I have been experimenting with colours in the print room all day,have created two backgrounds for further printing and ruined one of them.I repainted it using different colour range and left for drying.Every stencil has been printed separately and one print combines a group of images.The A1 size print left in the print room to dry.
Scanned  prints of  single images and a few Photoshop compositions are represented below:
Photographed A1 size print: