Sunday, 20 January 2013

Correspondence with artists

Answers I received from Jasmin Franko:

Dear Jasmin, in your work the combination of pencil drawing with Surrealistic approach gives extraordinary look. I would like to make sure that I percept and understand the visual image in a correct way or close to the original thoughts of yours.

In this composition http://www.artunika.com/illustration-people-surrealism-light-bulb-jasmin-franko

kunst-illustration-tegning-drawing-art-kunstner-artist-jasmin-franko-light-ball-2

did you actually mean to depict the opposition of two antagonist types in human nature, e.g. positivity and negativity persisting in every person? One is creative another is destructive? Is the bulb instead of head symbolises Enlightenment?

Your perception is great. It’s a struggle between productivity and anti productivity.

Although I have to tell you, that most of my work comes spontaneously, and therefore is not always specific ideas I thought before I started sketching, but throughout the process.

Do you find pencil drawings in demand in your professional experience?

Not at all. I see more and more galleries and art conventions having drawings these years in Denmark. But overall pencil drawings fill less in the business.

Most of your compositions are black and white and made by pencil. Is that for emphasising complex ideas by using the simple media of pencil or to highlight your professional skills with pencil?

It is definitely just to be simple. For myself and nobody else. I’ve used pencil since I was 5 years old, so obviously that is where I feel at home.

Also, of course – I really really like working with a sharp dried out media.

Why did you choose Surrealism as the style of representing your ideas?

I did not choose. I would say, that Dali convinced me in an early age. And my uncle always drew very dark surrealistic pictures, so from there I sort of got caught.

But I also simply just love the world you enter and vanish in throughout the process. (whether it’s symbolism, surrealism or whatever labels we can find). Just letting your subconsciousness play with wicked ideas and forget about the real world.

Do you reflect your own emotions and thoughts or do the ideas usually come from the client; and you just have to make it in certain way as you told?

I don’t have clients. If people buy, they take what I have already.

And yes, I guess my thoughts direct the compositions. In all kinds of ways. Through emotions and feelings, external thoughts about life, it could be anything – If I see something on the street that I don’t seem to be able to forget – I draw it out, differently.

Hope you can use my answers (: If you have more – you can write me.

And if you want to view a bigger collection of my work you can add me on facebook

And check out my sketchbook. (:

BR Jasmin!

Answers received from Jovan Djordjevic:

Looking through your amazing work I spotted that you work in the style that similar to Pop Art and Constructivism or a bit of both.

I wonder is that because you find these styles more representational compare to other existing styles and in terms of what?

Hi Olga,

It’s not so much as emulating any particular style. Like anyone who has pursued a vocation in the Visual Arts, it’s very likely that I have absorbed and been influenced by many pieces of work, interests, styles and languages. These are inevitably synthesised and reconstituted as my own interpretations – either in answering commercial briefs or work of a personal nature.

Admittedly, my work tends toward the representational rather than abstract. A majority of my commercial output is in creating imagery that supplements text: my strengths lay in being able to come up with visual solutions to abstract conceptual problems – thus producing images that are representational are more likely to be comprehended than something which is seen as abstract and therefore not immediately obvious.

Working in this industry at the beginning of your career did you find difficult to promote your own ideas or style?

I have never been one to promote style over content. I would rather use a completely new medium than struggle with a style, which people assume is characteristic of me, yet is totally inappropriate for a specific brief. However, when you mention the word ideas, that is a totally different ball game!

People tend to get in touch with me for a very simple reason – the fact that they have no ideas! They use my skills to interpolate text, in such a way that they no longer need to worry about content and hand over and trust me with the responsibility of creating images for them.

Essentially, I have always prided my self as being able and capable of being a ‘turd polisher’!!

Who has priority to choose the style for representing the idea the customer or the artist?

On the whole, I’d say that the customer / commissioner has chosen an artist / practitioner for their known skills and more than likely, their reputed style.

However, if the brief is open, then it would be foolish to insist that an artist works in a specific style if there is a much more appropriate way / technique / method available in providing an alternative solution. An artist is in a very strong position to (re)educate a commissioner: more often than not the commissioner has very little visual awareness (I find that their forte is as wordsmiths and not imagery)!

Jovan, this work is very interesting in terms of transformation from monkey to the human (Michael Jackson), but also very controversial in terms of meaning. Some people might find it offensive.

http://theillustratorsagency.com/jovan-djordjevic/jovans-going-underground/attachment/jovan

jacko-stamps-sample

Is this composition reflects your personal emotions and thoughts or this idea driven by client?

This presented itself as an opportunity to complete a project that I had in mind for quite a while!

The piece of work is called ‘Jumbochickenbaseballs’ (an anagram – I hasten to add). The idea was to create something reasonably ‘contentious’, though without malice or offence. My plan was to create an image that I had, with visions of – going ‘viral’ (naïve as I was at the time).

Having moved out of London about x7 years ago and out of the commercial thrum, my illustration / art work has changed and been tempered by circumstances and certainly by the fluctuating economy. No longer ccould I rely on being able to phone a potential client and arrange an appointment there and then.

These days everyone prefers email introductions with links to web url’s. I soon realised that in order to remain a contender within Illustration, I had to amend my marketing approach and concluded that Social Media, was the most apt way of progressing (also by far the most economical way – as all the communication methods are free, readily available and shared with commissioners).

I was approached by Art Below to create a piece of work to appear both at a gallery off Exit 9 in Charring X Station, to be displayed on platforms at Blackfriars Bridge Underground and to be eventually exhibited at the Hospital Club in Endell Street, London.

I have always been intrigued by physiognomy and ‘photo-fit’ imagery (including much rawer work created during the early 80’s). I decided that I would pursue ‘Jumbochickenbaseballs’, a permutation of morphs combining the face of Michael Jackson, with his beloved chimp pet/friend??? Bubbles (you may want to check Bubbles’s profile via Wikipedia [yes seriously!!]). Eventually I devised around x20 permutations combining components of their faces. Though the resulting images are maybe a little disturbing, there is no element that can be misinterpreted as racist or offensive. My original plan was to create a set of ‘faux postage’ stamps using these individual morphs; though I was eventually persuaded by Art Below to create a poster 1000mm x 1400mm. The main objective has always remained that this work should showcase my interests, skills and conceptual acumen as an artist and illustrator.

At the same time I also wanted for the image to be sufficiently ‘contentious’, to the extent that it would be the ‘talk’ of the show and hopefully create some sort of media buzz - that would permeate Social Media, to the extent that the limited edition set of stamps I had created would be much sought after. However, my Social Media skills had not yet been sufficiently honed, i.e. naievely I had not set in place a sufficiently developed Social Media strategy, which could exploit the controversial nature of the final image!!

How would you describe and motivate the idea of the Evolution represented in the picture?

Evolution plays no part in this work. It is purely a depiction of x2 recognisable character faces and all the permutations that can be achieved (5x5=25 more maths than art!) – thus creating an element of mystery.

You will also notice, that the work has no direct mention of either Michael Jackson nor Bubbles, save for the anagram.

The only evolution is purely the fact that it has taken me over x30 years to move forward from my initial visual investigations and original project.

*PS – if you’d like a sheet of the resulting faux stamps? You’ll need to indicate a postal address as to where you’d like me to send them. I hope my answers suffice for your research requirement? - Good Luck

Jovan Djordjevic.

I am so exited today, as I received the set of stamps designed by artist Jovan Djorjevic!See pictures below:

jacko-stamps-sample This is the envelopethe envelop

Answers received from the collage artist  Sandhi Schimmel Gold

Dear Sandhi,I know that Cubomania and Inimage are some of the techniques of collage, generally speaking.

My questions to you are:

In terms of preparation to complete your work do you see the image in your mind as a whole piece or it is a serendipity that you discover while creating the piece of art?

http://www.google.co.uk/imgres?imgurl=http://www.thetrendygirl.net/cms/uploads/2011/05/junk-mail-mosaics-sandhi-schimmel-12-528x396.jpg&imgrefurl=http://www.thetrendygirl.net/2011/05/ok_junk-mail-mosaics-by-sandhi-schimmel.html&h=396&w=528&sz=97&tbnid=3fEgSkBVAMK8LM:&tbnh=86&tbnw=115&zoom=1&usg=__Qc94B37ATeEnA476S_PwVtRlGKk=&docid=qEDVp_ztyHlIcM&hl=en&sa=X&ei=96cPUdTYFNCN0wX71YCICQ&sqi=2&ved=0CE4Q9QEwCQ&dur=1156

junk-mail-mosaics-sandhi-schimmel-12-528x396

Both

I have an idea in mind - of how I want to put the image on canvas - but often, something that is on my mind changes something - the colour palette, or a theme. The Impulse is the Action!

What drives you to create the female face images? Is it something to do with concept of Feminism? If it is yes, then which aspect of this concept you represent in your pictures?

 

My image is often about society’s version of beauty. I cut up images sent via advertising [beauty shots, etc.] and use them to create another version. What makes someone beautiful and someone else NOT? We accept images the media promotes as beauty over the internal...

I am interested in female faces - shapes, planes, eye contact. Always have been. Left to my own devices, I will always choose a female subject.

The style of Pop Art in your work is obvious to me and it communicates well with created images! Have you ever tried different styles before or this style is the one that has been successful from the beginning of your career?

The images you see are just my natural response. I grew up in the Warhol era, but I am not copying anyone... I appreciate all types of art, but can’t seem to wrap my mind around landscape, still life...abstract art. I have done nearly every type of art and/or craft during my life - drawing, painting [oils, acrylic] sculpture, needlework, store displays, handbag design, jewellery, ceramics, mosaics, etc. I have found that I am most attracted to saturated colour - I find that in tile, glass, yarn and paper. I hope people respond in a positive way to my work - as it is, I don’t try to change my style or technique to please others.

How long approximately takes creating the mosaic image? To me it is a massive work to do!

 

Many, many hours - there are so many steps to take. I would say a minimum of 80 hours.

What is more enjoyable and inspires you most the physical process of creating the image, imagining the final outcome or seeing the final result of the whole process?

The process is very tedious and time consuming and can be frustrating. However, it is the only way to achieve the goal of the finished product. There is really something about having my hands on the work - and touching each piece over and over. I feel like I am really having a relationship with the work in every moment.

Answers received from

Andrzej Dudzinski

Dear Andrzej, in this illustration

http://andrzejdudzinski.com/illustration.ilustracje.php?img=31

 

The negative and positive spaces of the composition are used wisely. Is the idea of integrating one into another driven by certain rules of illustration, by client’s suggestion or by own imagination?

- Own imagination (as usual) - I don't think I've ever had a commission where the client would interfere that far as composition.

How could you describe the style of your work? Sometimes I think it is Constructivism and sometimes it looks like Surrealism to me. Is that because you find these styles more representational rather than other styles? If yes or no then why is it? Have you ever worked in any different styles?

- Actually none of the above - you may trace some influences of both styles as I certainly responded to them over the years while developing my individual approach - which I hope I posess. I'm also quite at ease in the Abstract.

In this picture:

 http://andrzejdudzinski.com/illustration.ilustracje.php?img=19

 

Are the abstract forms and the spectre of colours chosen to reflect your personal thoughts and emotions or to induce other viewer to indicate and give the explanation for what they see in the picture? How would you explain this picture?

- As I tend to work emotionally rather than pre-planning the work in detail, it all happens on a more subconscious level - I guess I simply respond to my less controlled impulses.

The picture in question was in fact a commission from Health magazine to illustrate a piece on mental illnesses. I tried to depict the inner and outer worlds of an affected person, showing how what transpires inside the head affects the world around.

Tuesday, 15 January 2013

D&AD project.Obesity

Every student was offered to make a choice for one of the represented projects.I have chosen the brief about developing the visual image for persuading people with obesity to do some exercises.
Student Awards 2013 http://www.dandad.org/awards/student/2013/categories/10/open-brief Bottom of Form clip_image002 Brief Burning calories should be as fun as eating them. Creative challenge The issue of weight gain is a global problem. For example, almost half of the people in the UK are either overweight or obese. This is because our lifestyles have changed: we used to hunt and farm, work in tough manual jobs and play outside. Now we sit at desks or in front of the TV, increasingly craving fats and sugars but not necessarily burning them off. Your task is to create a campaign that is less about preaching the nutritional value of particular foods but instead focuses on motivating children and adults to take part in regular physical activity. The target is to get kids exercising for
I have been playing in Illustrator program in terms of practicing the skills and train my imagination. I looked at some other images on internet.The first quick idea of mine that needs further developing represented below:
Obesity2
Research on other images found on Internet for obesity and healthy life style:
image image image
image image image
Healthy Diet Pyramidopen-uri20120723-25554-13d869v healthy-foodOverweight_Young_M_1557095a obesity
Three-Fruits-Lessens-Chance-For-Obesity-and-Diabetes healthy-food-pic healthy%20food%201
image image image
image image image
image image image

In terms of developing composition I completed a number of sketches by pencil and combined them in Photoshop.See pictures below:
hula hoop psd in the pool
slim skipping girl
composition 1 coposition 2
coposition 3 coposition 4
I challenge myself by playing with different media and techniques.I completed some cut out images that could be used for making prints later.The images were cut out of cereals boxes (Wheat Bisks and Oats) for delivering two massages about having a healthy food and exercising.
The compositions of both sides of stencils are represented  below:
composition cutouts 1 composition cut outs 2
I am planning to cut out a few more slim images of female and male and will make some prints using all stencils.
An approximate looking posters in terms of colours and a background represented below. The back ground is the scanned and digitally changed image of cereals box.I will possibly make some stencils for the background for the print that I am planning to produce.See the approximate pictures below:
img041 Bad Cholesterol Monster
(spreads cholesterol inside the Cardio-Vascular system) causing of death Basic CMYKBasic CMYK

This is a digital collage with scanned images of stencils and cereals boxcomposition cutouts 1 coloured The background for this poster and colouring in completed digitally as a development worksemifinal poster

Some words for the poster came across my mind and I am going to integrate them into the composition!
Some quick approximate Photoshop compositions in different colours are represented below:
semifinal poster with text for obesity poster2 with cholesterol
poster3 with running away cholesterol poster 3 running away cholesterol coloured
poster 5 running away cholesterol coloured poster 6 running away cholesterol coloured
poster grey with cholesterol2 poster blue with cholesterol2

poster7 improved poster8 improved

I am waiting for more inspiration in terms of completing the final outcome.Meanwhile I will do some prints and explore colours.                               
More stencils for making prints:
img042 img043
img046 img045
img047 img048
img049img051 img050img052
img053 img054
Before persuading people to exercise it is essential to say why is that recommended.As it is a campaign,- I supposed to produce a number of posters, more than one.Would be wise to break up some ideas and represent them in different posters. First of all the reason for damaged health is a high level of cholesterol that we consume with food,furthermore lack of exercise dose not make it better.To begin with I decided to introduce the cause of bad health by developing some characters for Cholesterol.See pictures below:
Cholesterol’s wife “Cholesterella”
cholesterol's wifeUntitled-1
Mc DonaldsUntitled-1
Basic CMYK Basic CMYK
healthy heartCholesterella inside the heartwife and the phone ill heartwife in the heart
The mouth of both characters should be camouflaged by turning it up side down in order  not to show obviously the famous brand for fast food.wife in the heartl1 Bad Cholesterol
Food Based Agent “Killer Cal” (FBA) Idea comes from James Bond; but I named my developed character as “Agent Seven-Zero-Zero Killer Cal”(“Kcal”  for Kilocalories).Cholesterol 700Kcal
gun Basic CMYK
Basic CMYK skipping
Cholesterol invading the heart Big Mac and FBA agent grouped FBA poster improved
skipping running Exercise at home to keep Fit This is not the right exercise to survive
Typography blue no frame brightPoster Exercise to access the lower SIZE!psd Typography coloured in with blue edgeTypography coloured in green
Typography coloured in greyTypography coloured in grey with blue edges
Typography coloured inTypography coloured inred
Typography blue no frame bright
Typography coloured in green no frame
Typography coloured in dark blue no frame
Typography coloured in grey no frame
Typography blue no frame
Typography red background

Background:acrylic on paper;Be healthwise love exercise with trees

Be healthwise love exercise whiteBe healthwise love exerciseThe idea of using such a bright colours came across my mind in order to produce something for kids.Be healthwise love exercise with trees and frouits

Strawberry :collage by flannelette and leather
IMG_2238


Heart completed in Illustrator
healthy heart



As children like bright colours this image might catch the attention of a child.Be healthwise love exercise with trees heart aside

A Be: photomontage (if  I will decide to integrate it in the composition I will complete it in Illustrator );
The rest of it is pencil drawing coloured in by Photoshop computer program.
bee_1415432c
exclamation mark



I checked this picture by showing it to my child.He liked the colours but could not quite depict the meaning of some ideas in it.But he spotted out, eventually, that it is about exercising.Be healthwise love exercise with trees strawbwrry first
This painting acrylic on paper was completed in 2009 for one of the Foundation Course projects in Manchester City College.Painted from nature.
Illustration for the poem Spring
I keep developing ideas and try things out using stencils and computer programs in terms of creating something that could be perceptible either by adult or by a child.
Untitled-1Poster love exercise Basic CMYKPoster ExerciseThis kind of typography perceptible by my child!Basic CMYK redexercise blue with frameI have to decide which colour spectre will be better to use!Basic CMYK
Arow heart and some words to be continued deep breathing cut out poster Gymnastics cut out poster
poster swimming cut out arow and cut out poster male cut out poster male swimming
Poster with road BE INSPIRED poster keep your body balanced shadow bland Embrossposter keep your body balanced more blured poster keep your body balanced bluredposter keep  balanced blured
BE INSPIREDPoster with road1 poster keep your body balanced dark blue poster keep your body balanced blured dark grey background
poster keep your body balanced blured multicolourlayers poster keep your body balanced blue poster keep your body balanced gradient blue

The idea of using arrow comes from Road Sign “ONE WAY ROAD”.It symbolises the one way of being healthy by doing some exercises.Later on I replaced the arrow with smooth shaped road as a symbol of Life and placed a slightly overweight but extremely graceful female shape exercising in the middle of the composition.The Female shape was cut out of the cereals box as a reminder of healthy food.Some other ideas represented as persuasion to keep balance in the body physically and energetically using deep breathing as the most regarded way of burning extra cholesterol.That is why the figure in the middle represented in a certain position , exercising.I think it dose integrate into the composition well with the background that symbolises two types of energy Hinge and Yan(Chinese Philosophy).I appreciate exercises like Yoga, Chi- Gong,Tay –Chi and have practical experience of loosing weight by doing some gymnastic exercises with deep breathing at home.
The colour spectre for typography that I think would work well is represented below:
Final for kids Final for kids blue Final grey for kids
Printing out the characters with previously prepared stencils will take me to the next stage of developing ideas for the brief.Cannot wait to produce some prints!
I have been experimenting with colours in the print room all day,have created two backgrounds for further printing and ruined one of them.I repainted it using different colour range and left for drying.Every stencil has been printed separately and one print combines a group of images.The A1 size print left in the print room to dry.
Scanned  prints of  single images and a few Photoshop compositions are represented below:
img072 img077 img078
img083img079 coloured obese manimg080 img082img081
img084 img085 Towards perfection poster
Towards perfection poster grey Towards perfection posterpsd black stripes  
Photographed A1 size print: